NHL · NFL · NBA · MLB · NCAA · NBC Sports
Sports & Live Events
Venue graphics, broadcast packages, scoreboards and ribbon boards built for game night.
MOTION DESIGN + DIGITAL ENVIRONMENTS
Final Ground helps teams plan how content should work across large-format displays and physical spaces—then designs and produces it. Nearly 20 years of sports, broadcast and venue experience, now applied to hospitality, architecture and experiential environments.
▶ Watch the Full Demo ReelCOMING IN EARLY
Large-format displays are often specified long before anyone determines how the content should behave within the space.
Final Ground can come in early—helping define the visual approach, content system and motion language before producing the finished work.
The result is content designed for the screen, the architecture and the audience—not simply resized to fit.
SELECTED WORK
Arenas, broadcasts, hotels and architectural displays. Every project starts with the same question: how should this content work on this screen, in this environment, for this audience?
EXPERTISE
Planning, design and production—handled by the same person.
Defining what belongs on the display, how content should behave and how the visual system changes across events, seasons, campaigns or environments.
Concepts, styleframes and motion language built around the project, the brand and the physical environment.
2D and 3D animation for large-format displays, venues, broadcast and installations.
LED walls, ribbon boards, scoreboards, architectural features and connected screen systems, designed for the real canvas and resolution.
Mockups, animation tests and Unreal Engine real-time visualization showing the content inside the actual space before final production.
Reusable visual systems, templates and seasonal or campaign content that keep the visual experience current over time.
HOW I WORK
You work directly with me at every step.
The display, space, audience, technology, brand and goal.
The content approach, visual behavior and creative direction.
Concepts, styleframes, visualization and motion testing.
The finished motion, 3D and large-format content.
Production-ready files built for the actual display system.
WHERE THE WORK LIVES
From arenas and broadcasts to hotels, architectural displays and cultural spaces, Final Ground designs content around the audience, the environment and the screen it actually lives on.
Venue graphics, broadcast packages, scoreboards and ribbon boards built for game night.
Content for entrances, lobbies, feature walls and other architectural digital displays.
Content planning and motion design for exhibits, cultural spaces, visitor attractions and immersive installations.
ABOUT
I’m John Sanders, the designer behind Final Ground. For nearly 20 years I’ve been designing, producing and operating content for sports, broadcast and large-format displays, working alongside operators, technical teams and developers.
That taught me how digital content actually behaves once it leaves the computer: on unusual resolutions, across multiple screens, in a room with real light, real architecture and a real audience. It applies the same way in an arena, a hotel entrance or an exhibit hall.
Final Ground is intentionally small. You work directly with me—the person doing the thinking and the designing. I can work independently or alongside agencies, architects, AV integrators and internal creative teams.
START A PROJECT
If the screen is planned but the content isn’t, let’s talk. Final Ground can get involved early—while the content, visual behavior and creative direction are still being defined. You don’t need a finished brief. A display, a space and a goal is enough.